The Coach's Critical Mistake? Taking On Wilcox and the Unassailable Executive Tier

Itranspired Ruben Amorim could survive a loss to lower-league opposition. He weathered an important continental showpiece versus a particularly poor Spurs sides in living memory. He withstood losing at home to domestic rivals, a lowly league position, the tactical inflexibility, undermining some of the club’s most promising academy products, the 32% win rate, labeling the squad the poorest in Manchester United history. Yet, there existed a single opponent against whom Ruben Amorim was not permitted to engage. If you challenge the sporting director, you had better succeed.

Regrettably, like many a Premiership defender in Blackburn’s title-winning campaign, the coach came at Jason Wilcox and seems to have missed. Even the most distracted of readers can see the irony here: a manager who often railed at his players for losing individual battles succumbing when confronted by the intense pressure and animal charisma of a England's top division's most intimidating football executives.

In truth, this whole painful saga appears to portray Jason Wilcox in a whole new light. It may have been tempting, given his brief stint of experience at Southampton, to regard Jason Wilcox as merely a drudge within the club's structure: a man whose appointment was due as much to his close relationship with his former boss Omar Berrada as any verifiable talent. How mistaken everyone was. In brilliantly outsmarting United’s feted manager, just as he bested the hapless Dan Ashworth before him, he has proved himself to be among football's strategic masterminds: a strategic mind that the club's mid-table rivals will now be justifiably concerned.

A Tactical Clash Regarding Formation & Ideology

For example, it was Jason Wilcox , after having been part of the hierarchy that hired the rigid 3-4-3 advocate Amorim originally, played a key role in attempting to convince Amorim to abandon his beloved 3-4-3. Naturally, these pleas were resisted. However, these judgements hold greater authority when delivered from the mouth with the impeccable soccer background he possesses, a veteran of three England caps and a role in a title-winning side decades past.

Maybe eventually he might agree to explain his thought processes to the rest of us. Maybe one day questions may arise regarding why the coach is walking away with a full payout, without any compensation reduction clause activated. The director seldom speaks publicly, and with very good reason. The true intellectuals in football – men like him – simply operate at a level exceeding our mundane comprehension. Were he to speak, probably all we would hear is a series of ultrasonic blips and four-dimensional whirring. Wanting is not quite the same as being ready to receive.

The INEOS chief reportedly proposed playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Getty Images

The Supreme Authority In the Throne

But of course, by focusing our attention on the sporting director we overlook the true genius behind the modern United throne. The director is, in reality, simply carrying out the commands of his ultimate superior the billionaire owner, who in private has emphasized his preference for a four-man defense. According to reports, Ratcliffe has also proposed deploying the forward in a wing-back role. The owner is eager for the club to adopt analytics and analytics. According to ESPN, in an executive meeting early in his investment, he declared that the team's approach to football “will be determined by this group”.

After all, Sir Jim is an expert in these intricate football matters, leveraging his previous experience in petrochemicals and yachting. Above all he is incredibly rich, and it is known, the rich are superior: more insightful, sagacious, strategically brilliant, fundamentally superior. Who else would you trust to oversee a strategic plan of austerity, the construction of a modern arena that appears similar to an abstract design, the acquisition of a new striker?

The New Soccer Hierarchy: Executives Above Coaches

This represents a shift we are increasingly seeing in top-tier football. For decades, clubs foolishly entrusted major sporting choices to subordinate staff like managers, scouts – players themselves. Perhaps it was once feasible for an up-and-coming, visionary coach with a philosophy and energy to go into a club and implement their plan through to completion. Yet how many companies have these guys established? What number of mass redundancies have they managed? Far preferable to place genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with impressive professional resumes. Better by far to decide the tactics in the boardroom and hire a coach who will adapt their offering accordingly. If managers were once chefs, they have become more like Deliveroo drivers: not really creating the food, yet ultimately answerable should it be delivered cold or fails of the box.

In the meantime, their job has become less about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they have minimal power to influence. Enzo Maresca leads a team of literal children into the Champions League and wins two medium-sized trophies, and essentially gets sacked for talking. A manager at Celtic finds his reputation ruined while the people who appointed him continue to make errors another day.

A Neoliberal Game: Responsibility for the Few

And perhaps on some microcosmic level this is simply neoliberalism in action: the elevation of a privileged overclass who can never be wrong, whose decisions are always untouchable, whose errors can invariably be sacked away without explanation. Appoint the 3-4-3 coach only to dismiss them for playing excessively that system. Bring in the process guy and then discard them for taking too long. And above all be grateful; for the incremental increases in ticket costs, for your new player acquisitions, for the fact that the adults – however well qualified – remain in control.

Patricia Campbell
Patricia Campbell

A wellness coach and productivity expert, Elara shares insights on integrating mindfulness into busy schedules.