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Wednesday, October 14, 2026
ZenUpdate

Sam Fender contributes his £25k prize Mercury Prize to grassroots concert halls

The singer accepting Mercury Prize in the North East
He was awarded the honor in October in Newcastle

The star has handed over the entirety of his £25k honor winnings to the MVT, which operates to preserve the Britain's independent live music spots.

He was awarded the award on 16 October as his new release People Watching was chosen as the top album of the previous year.

Fender has opted to hand the money over to the Music Venues Trust, in acknowledgment of the crucial part local spots fulfilled in his early career.

"I personally wouldn't be doing this success if it weren't for all the performances I performed around the North East, and further afield, when I was starting out," said the artist. "These spaces are renowned, but they are in difficulty."

From early 2023 onward, at least 150 of these locations have shut down – roughly 16 percent of the whole industry in the UK.

Recently, well-known musicians such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all aided the MVT in its efforts to support the industry, by applying a small levy to their ticket prices, which supports smaller concert halls.

Sam Fender also participated, collecting in excess of £100,000 on his recent tour to assist numerous small stages across Britain.

The donation helped venues that were dealing with potential shutdown due to issues stemming from water damage, blazes and family tragedies, as well as regulatory hurdles, conflicts and sound issues.

Other venues obtained funding support in upgrading infrastructure and technical equipment that positively impacted artists and concertgoers.

"The idea that money from concerts in big venues helps the smaller venues, where it kicks off for musicians like me, is just sensible," Sam Fender has commented.

The band Pulp performing
Pulp are among the artists who contributed their honor winnings to non-profits

He is not the first artist to give his honor prize money to worthy causes.

Back when Pulp earned the award in 1996 for their record the album, lead singer the singer stated that the group would donate their prize money to the organization the charity.

That year, artist she shared her prize across several good causes, including the NSPCC and a charity for Sickle Cell.

"And I donated a £1,000 to the center, to their gymnastics program, because I did gymnastics when I was a child and they needed updated gear," Ms Dynamite told the media.

Previously, the band gave their winnings to the youth organization that developed their group, in addition to other local music groups.

And winners that year the group donated their winnings to a multiple sclerosis charity after a close contact was identified with the disease.

"The victory was quite enough," remarked singer Small. "The cash was the cherry on top but we didn't require the bonus, because we had the main prize. So our victory touched another person's life."

Last week, the Music Venues Trust announced it had protected two grassroots venues in that region, by bringing them into local control.

The first in that area and The Croft in that location were acquired under the community ownership scheme, which is funded by a national body and enthusiasts who buy "ownership units" in the venues.

Written by

Patricia Campbell

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